London Soft Launches: July

London has one of the best dining scenes in the world. There’s always new restaurants opening and the best way to test drive them is by booking in for the soft launch ahead of the official opening day. Soft launch offers usually take place over the course of a week and include 50% off the bill. For those of you who want to be in the know, I’ve compiled a comprehensive list of all the soft launch offers taking place in July. Get your diary at the ready as you won’t want to miss out on the opportunity to try some awesome restaurants.

Zuaya, High Street Kensington 

The details: This unique Amazon-inspired restaurant is set to be one of the most exciting launches in London. Head chef Francisco Lafee has experience at El Celler de Can Roca, number two on the World’s 50 best restaurants, and has worked in some of the top restaurants in Spain and Peru as well as Barrafina in London. The menu will draw on bold flavour combinations from Mexico, Argentina and Peru to create a range of creative sharing dishes. Not one to be missed!

The cuisine: Modern Latin-American

The deal: 50% off food

The dates: 6th – 18th July for lunch and dinner

How to book: Email and quote “Soft Launch Offer”

Caravan, Fitzrovia 

The details: One of London’s favourite brunch spots is expanding to Fitzrovia! Expect lots of coffee, fab brunch dishes and all-day British cuisine.

The cuisine: British

The deal: 50% off food for breakfast (8am-11am) and lunch (12pm-2pm), and all Caravan To Go takeaway food (8am – 4pm)

The dates: Monday 16 and Wednesday 18 July

How to book: Walk-ins only

Bottles, Old Spitalfields Market

The details: From the team behind bottle & battles (a wine-tasting market place in Mercato Metropolitano) together with pasta pop-up SOOD Family, BOTTLES offers Italian wine and food pairings. With nothing but sommeliers on site, BOTTLES aims to be a space where you can discover new or long-lost wines and explore your palate.

The cuisine: Cute Italian wine bar

The deal: 50% off food

The dates: 2nd – 5th July

How to book: Walk-ins only

Cora Pearl, Covent Garden

The details: Cora Pearl is the second restaurant from the team behind Kitty Fisher’s in Mayfair. Named after the infamous 19th Century courtesan, Cora Pearl serves delicious food and drink in an historic Covent Garden townhouse.

The cuisine: British with a Parisian twist

The deal: 50% off food

The dates: The restaurant opens on the 10th but the soft launch dates are a secret.

How to book: E-mail or call 020 7324 7722 to enquire about tables for soft launch

Maple, White City

The details: From the team behind The Botanist Sloane Square, premium pub and sports lounge, Greenwood, and Rooftop Venue Hire Auckland, the latest ETM venue is set to bring a vibrant and exciting dining experience to White City, West London.

The cuisine: Modern European

The deal: 50% off food

the dates: 16th July – 18th July

How to book: Tables for the soft launch must be pre-booked via: